The mass market is a key consumer of mobile technology, mobile content and mobile media.
The term mass market refers to a large, undifferentiated market of consumers with widely varied backgrounds.
Mobile phones are changing the way the mass market live in and engage with the world. Mobile has become the preferred device for communication and engagement.
This technology gives consumers access to more information, more content, and more options than ever before as the mobile is an always on and always connected device.
As marketers and strategists ZedMedia understands how consumers use their mobile phones, so that we can connect with them through channels and technology that they use daily and are most comfortable with.